![]() Choose the restaurants and menus you like then go enjoy them, all week. Now that Baja Fresh is controlled by a smaller operation, Paul expects the 292-unit chain to move more rapidly to make the changes necessary to “get back on its feet.Your Restaurant Adventure Happens March 3 - 9, 2024Įxplore delicious restaurant menus on this website. Ron Paul, a restaurant consultant with Technomic, said closing a handful of units is typical after a buyout because often the new owner does “what the old one couldn’t.” However, a company official confirmed Monday that six underperforming units have closed. In an interview with the Register earlier this year, Baja’s President James Walker said the chain had no plans to shutter locations. Kim’s Anaheim-based investment company also includes operations for candy retailer Sweet Factory and CinnaWorks, the largest franchisee of Cinnabon. ![]() It’s unclear how the chain has performed since Kim took it private. Baja’s quarterly same-store sales – a key indicator of a restaurant’s health – declined in 2005 and most of ’06. The $31 million deal, announced in October, was considered a bargain by industry experts because Wendy’s had spent $245 million when it bought the then-thriving Baja Fresh in 2002.īut under Wendy’s ownership Baja Fresh struggled. It is most popular in the evening, and customers. Din Tai Fung is an excellently rated Taiwanese chain restaurant located in Costa Mesa. Enter your address above to see fees, and delivery + pickup estimates. The new menu items, expected to be announced via marketing campaigns over the next four weeks, come after private investors led by Anaheim businessman David Kim bought the ailing Baja Fresh from Wendy’s. 3333 Bristol Street South Coast Plaza, Space 2071 Upper Level, Costa Mesa, CA 92626, USA. “Anything that Baja Fresh can do to simplify the ordering process and decrease wait times for the customer would help them compete more successfully with Chipotle,” said Bob Sandelman of Sandelman & Associates, a San Clemente-based fast-food consulting firm. I’ve tried pretty much everything on the menu (it. ![]() Their carne asada burrito is really good as well. ![]() If you are looking for fresh shrimp tacos this is the place. Industry experts said the menu tweaks are good strategies that could help boost sales at the Thousand Oaks-based fresh-Mex chain, whose main rival is Chipotle Mexican Grill. Order food online at Baja Fish Tacos, Costa Mesa with Tripadvisor: See 49 unbiased reviews of Baja Fish Tacos, ranked 35 on Tripadvisor among 545 restaurants in Costa Mesa. The boards, hitting stores this week, are expected to reduce wait times, which have long been a problem for Baja Fresh. The chain also is installing easier-to-read, tan-colored menu boards in all restaurants. 15 reviews 88 of 279 Restaurants in Costa Mesa Mexican. “We’re on a salsa mission,” said Jerry DeLucia, the chain’s new marketing director.Ī food makeover isn’t the only thing on tap. The chain also will debut two desserts and two salsas as the company focuses on adding new flavors to its salsa bar throughout the year. The cheese is also stuffed in the Nacho Burrito, a grilled flour tortilla with rice, pinto beans and tortilla strips. The latter two feature a new “smoky queso fundido” or melted cheese that diners can use for dipping with chips. The meal additions include a Chipotle Chicken Salad, Pronto Nachos and the Nacho Burrito. Baja Fresh is rolling out a batch of new menu items at most stores later this week – a flavor boost that the chain’s new Orange County investors have hatched to revive the struggling company.
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