![]() Pay attention to how many promotional texts you send. One of the biggest mistakes brands make is sending too many SMS messages. Here are the etiquette mistakes to avoid when sending SMS marketing messages. You can create entertaining messages by sharing exclusive content for SMS and personalizing the messages.īad manners to avoid in text message marketing Keep marketing texts concise yet interesting. You can reduce errors by proofreading and sending a test message to yourself. Misspellings, improper grammar, and off-brand language can result in a negative brand image or increase spam complaints. Always ensure your messages are error-free. You can segment your contact lists by demographics or past purchase behavior. ![]() Make sure you’re tailoring text messages to your audience. Irrelevant marketing messages will fall flat. This reduces confusion and the likelihood that your message gets flagged as spam. As a result, you must mention your brand name in the text message to ensure your contacts know who is messaging them. Customers most likely don’t have your phone number saved as a contact in their address book. Don’t add confusion by adding multiple CTAs or links within a text message. This keeps your marketing text clear and guides the desired behavior of your marketing contacts. Add only one call-to-action to your marketing text messages. These hours are called “quiet hours.” Curious about when you should send your mass texts within these appropriate hours? Check out this blog for Textline data and insights. The Telephone Consumer Protection Act (TCPA) governs business texting and prohibits brands from sending texts before 8 am and after 9 pm. This will help you stay in good graces and comply with text marketing rules. For example, you want to automatically unsubscribe contacts that reply with words like STOP, END, or UNSUBSCRIBE. Ensure your contacts can quickly and easily unsubscribe from text marketing messages. ![]() This requires a user to provide express consent first and confirm their subscription choice via text as an added layer of protection. Many brands using SMS marketing get a double opt-in. You can collect this opt-in by creating a form, using a checkbox at online checkout, or setting up an SMS keyword campaign. This opt-in, required by law, can be obtained digitally or in writing. This is defined as explicit permission someone grants a business to get promotional text messages. For SMS marketing, brands must get express written consent from customers. Keep these good SMS marketing etiquette rules in mind when using SMS marketing. However, you must remember some general manners and expectations when creating a text marketing strategy. ![]() With 98 percent open rates and up to 30 percent click-through rates, companies use SMS marketing to get their promotional messages seen. One of the most popular use cases for business texting is SMS marketing. Jump right to professional texting etiquette for: Remember these text message etiquette rules to keep customers happy and build better relationships. We’ll uncover essential etiquette rules for SMS marketing, customer support, B2B communication, and employee texting. In this guide, we’ll reveal the secrets to mastering professional messaging. Whether you're diving into marketing strategies or simplifying internal communication, learning the art of business texting creates meaningful connections and is critical to your long-term success. Understanding professional texting etiquette is the key to success in the world of business communication.
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